Khaby Lame vend une participation dans sa société pour près d’un milliard de dollars
The famous Italian TikToker Khaby Lame recently sold a stake in his company, Step Distinctive Limited, to Rich Sparkle Holdings. The all-stock transaction is valued at $975 million.
The deal allows Rich Sparkle Holdings to have exclusive worldwide rights to Khaby's image and content for 36 months, reports The Hollywood Reporter.
Operating your TikTok store…
During this period, the Hong Kong-based financial company will profit from the Italian's community on TikTok (160 million subscribers) by leveraging its TikTok shop, live streams, short commercial videos, brand partnerships, and much more.
In a document filed with the stock market authorities, the Hong Kong-based financial company states that "monetizing Khaby Lame's influence could generate more than $4 billion in annual revenue." It also reports that the Italian has 360 million followers across all social media platforms worldwide.
Create an AI version of Khaby Blade for…
Rich Sparkle Holdings plans to create an AI version of Lame that will incorporate its face, voice, and behaviors to produce multilingual content for social media and increase its productivity and posting capacity across multiple time zones.
This technology will allow brands to produce advertisements and promotional content without Khaby Lame's physical presence. They will therefore be able to launch simultaneous campaigns in multiple markets at once.
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Machallah
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