FIDAK 2025: UNE ÉDITION D’EXCELLENCE SOUS LE LEADERSHIP ÉCLAIRÉ DU DIRECTEUR GÉNÉRAL JUSTIN CORREA
The 33rd edition of the Dakar International Fair (FIDAK), officially held from December 7 to 31, 2025, will remain one of the most significant in the history of this iconic event. Under the visionary leadership of Mr. Justin Correa, Director General of CICES, this edition reached an unprecedented level of excellence, both in terms of organization and innovation, international reach, and socio-economic impact.
From its opening, FIDAK 2025 confirmed its international stature with 15 official participants, reinforcing Senegal's position as a hub for trade and cultural exchange in Africa. The exhibition spaces benefited from a modernized layout, notably the Brown Pavilion, which was fully equipped according to international standards, offering optimal conditions for exhibitors and visitors.
An inclusive exhibition serving the people
Senegal, the guest of honor at this 33rd edition, was showcased through the ADEPME Village, a true showcase of local entrepreneurial ingenuity and national SMEs. True to its social mission, FIDAK 2025 also facilitated access to subsidized products, including a 25 kg bag of rice for 5,000 FCFA, thus helping to ease the burden on household purchasing power.
A large-scale cultural and sporting event
FIDAK 2025 established itself as a popular celebration with a rich and diverse cultural program. The AFCON Fan Zone brought together thousands of supporters of African football in a festive atmosphere fueled by mega-concerts from nationally and internationally renowned artists such as Pape Diouf, Viviane, Dara J Family, Mia Guissé, Dip Doundou Guiss, and Jahman, among others. This artistic lineup electrified Dakar and enhanced the fair's appeal.
The technological shift: a decidedly digital FIDAK
Under the leadership of Mr. Justin Correa, CICES has made a decisive shift towards digital, making this 33rd edition a connected and innovative fair.
CICES Ticketing has enabled modern and seamless access management, improving the visitor experience.
The FoireConnect platform, dedicated to virtual exhibition, offered exhibitors expanded visibility through digital booths, integrated delivery services and mobile payment solutions.
A major new feature of this edition, the Sunu FIDAK platform has established itself as a strategic tool for both exhibitors and visitors. It has facilitated stand registration, provided real-time tracking of the entire FIDAK program, and introduced an innovative geolocation system within the venue, helping visitors easily find their way around and quickly access the pavilions and activities they are looking for. This significant advancement will permanently modernize the FIDAK experience.
A high-level scientific forum
FIDAK 2025 also shone in its scientific component, with the organization of an exceptional scientific forum bringing together experts, academics, public decision-makers, and economic stakeholders. Discussions focused on strategic themes, making the fair a true laboratory of ideas and innovations.
Justin Correa, a transformative leader
The resounding success of this 33rd edition is primarily the result of the leadership, rigorous management, and strategic vision of Mr. Justin Correa, Director General of CICES. His ability to anticipate, innovate, and unite teams has enabled CICES to reposition itself as a modern and high-performing institution.
Following the successes of Saly Expo in October 2025, the success of FIDAK 2025 in December confirms an exceptional year marked by concrete achievements and exemplary management.
A reference edition
Ultimately, the 33rd Dakar International Fair stands out as a landmark edition, combining economics, culture, technological innovation, solidarity, and scientific reflection. It establishes CICES as a key player in regional development and integration, and highlights a leader whose vision continues to transform major events in Senegal in a lasting way.
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